Wednesday 12 June 2013

Gmail people widget now allows brands to promote Google+ profiles and posts

Posted on 00:17 by Maria Scott

Google has introduced a new feature for its Gmail people widget that enables businesses to highlight their Google+ profiles and latest Google+ posts within customers' inboxes.

After having signed in, Gmail users can follow the brands' Google+ page from within the e-mail, without needing to visit Google+. The widget shows information culled from the business’s Google+ page, including the logo and recent Google+ activity, alongside opened Gmail messages originating from the business’s domain name.

Google says the updated widget allows brands to boost their Google+ following by prompting users right from Gmail. The widget also boosts visibility of Google+ posts. To appear in the new Gmail widget, businesses or organization needs is a verified Google+ page and digitally-signed emails. Learn more about the widget here

“Today we're expanding the +Gmail people widget to include brands and businesses (http://goo.gl/wx2mI), making it easier for your customers to connect with you on Google+. This way, when people receive emails from your domain, they can follow your Google+ page directly from their inbox! Your recent Google+ posts can also appear in the widget (alongside your email message), helping customers find and engage with your content,” says Google+ Your Business team in a post.

Google recently introduced a new dashboard for businesses and Google+ page owners that aims to make it easier to manage online presence. The new dashboard allows users to manage their activities around Google tools through a single platform. Read more about the update to Google+ Dashboard here.


Source: http://www.thinkdigit.com/Apps/Gmail-people-widget-now-allows-brands-to_15016.html

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