Saturday 22 June 2013
Google survey finds 60 million women internet users in India
Posted on 01:38 by Maria Scott
Google survey finds 60 million women internet users in India
A recent survey done by Google India has found that of a total of 150 million internet users in the country, 60 million are women.
The report, titled Women & Web
Study, was designed to understand the internet usage patterns of the
fairer sex, and how the internet influences purchase decisions of women
in India. 'It reveals that around 60 million women use the internet to
manage their day to day life', said a statement.
"With the report it is clear that the
internet is empowering Indian women with easy access to information and
helping them to make more informed decisions in their day-to-day life,"
said Rajan Anandan, vice president and managing director, Google India.
Accessing the internet has become quite
easy at homes, cyber cafes, as well as smartphones. The internet is also
fast becoming the favourite medium for comparisons when making a
purchasing decision. The study also revealed that younger and more
affluent women were more inclined to use the internet.
According to the study, nearly 24
million women in India log on daily to check emails, social networking
sites, followed by downloading music, educational content, job search,
etc.
The study revealed that the top searches
done by women in India were on apparels and accessories, closely
followed by food and drink; baby care; hair care, and skin care
products. About 25% of the total queries via mobile phones were related
to food, drink, hair and skin care- making it the fastest growing search
category.
Google India conducted this study by
compiling search data related to skin, hair care, baby care, apparels
and accessories along with TNS Australia’s research survey on 1,000
women.
Source: http://www.thinkdigit.com/Internet/Google-survey-finds-60-million-women-internet_15149.html
Source: http://www.thinkdigit.com/Internet/Google-survey-finds-60-million-women-internet_15149.html
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