Tuesday 18 June 2013
Google launches Start Search India campaign, aims to simplify web for Indian users
Posted on 03:12 by Maria Scott
Google India has announced a new initiative called 'Start Search India' in a bid to help simplify web for the Internet users in the country.
"The objective of the campaign is to
help simplify the Web for Indian users, showing how they can get instant
answers to their most common queries," Sandeep Menon, Director,
Marketing, Google India, is quoted as saying.
He noted that more Indian users are
coming to the web for the first time, therefore looking for convenient
methods to explore/browse/search information on the Internet.
"Whether it is to find out about the
weather, checking flight status, or even looking for a restaurant for
dinner date, Google Search can give users instant answers to these
common queries in the form of information cards that appear above search
results," he add.
Considering growing number of Indians
accessing the web via mobile phones, Menon added, "Today the next
billion users are making the leap from no internet to mobile internet,
without ever having used a desktop computer."
In a related development Google has launched a new ad format 'Product Listing Ads'
in India. The new ad format is aimed at providing users information
such as brand of products, price and images, helping users to have
improved online shopping experience. Google believes the new format
would provide great opportunities for merchants to display their
business online and promote their products.
The new Product Listing Ads will be
visible on shopping-related queries on Google.co.in. The ads will be
placed on the right-hand side of the search results and labelled as
'sponsored'.
Source: http://www.thinkdigit.com/Internet/Google-launches-Start-Search-India-campaign-aims_15093.html
Source: http://www.thinkdigit.com/Internet/Google-launches-Start-Search-India-campaign-aims_15093.html
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