Thursday, 18 October 2012
YouTube pay-per-view services coming to India soon: Report
Posted on 02:50 by Maria Scott
Google is planning to launch a YouTube pay-per-view services for users
in India. The move is likely to help the film industry cope with the
piracy and give consumers a wider range for viewing movies or other
videos. Google's pay-per-view services are already available in multiple
countries such as Australia, Korea and Japan.
“Our pay-per-view services or ‘rental’
model is a natural step here in India for the partners that we are
working with. For instance, Eros Entertainment who has been with us for a
long time already has a lot of content up on YouTube,” The Hindu quotes
Gautam Anand, Director Content Partnerships, Google Asia Pacific as
saying.
“Once we have the functionality in, it will be done. There are many Indian media companies which are interested,” he added.
YouTube's
rental model includes a one-time fee to stream the movie for a limited
period of time. Google, however, pointed out its main concern is the
payment mechanism. “The major roadblock, which we are working on, is the
payment mechanism – enabling carrier billing for example. We want to be
able to ensure a seamless experience. Once this is done it will
happen.”
Google's official also hinted at the
company's growing focus on the regional content. According to Mr. Anand,
regional channels in India have the potential to be converted into
YouTube content, considering the fact that about 33 per cent of
television content broadcast in regional languages.
Google has already its YouTube Box Office services in India. The YouTube BoxOffice features various Indian movies which users can watch for free.
In India, there are very few options for online video rental services right now such as BigFlix. Telecom operator Airtel in coordination with Bigflix last year launched Airtel Movies for computers/laptops and other devices over ethernet/Wi-Fi.
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