Wednesday, 30 January 2013
YouTube to offer paid channel subscriptions: Report
Posted on 02:13 by Maria Scott
Google has been exploring options to
generate more revenue from its services, YouTube in particular. More
ads (skippable and non-skippable) are definitely noticeable on YouTube.
And now reports suggest the largest video sharing site will be soon
introducing new paid subscription-only channels.
Citing multiple people familiar with the plans, AdAge
claims YouTube team is already in talks with several video producers to
come up with channels that would require a fee for viewing. First
producers that are supposed to come with paid channels are Machinima,
Maker Studios, and Fullscreen while Google is looking for more partners.
The paid channels would priced between $1 and $5 a month. Google
is also planning to charge for other features on the site such as
libraries of videos, financial advice shows, self-help and live events.
Google is likely to begin with about 25
such paid channels, which are expected to be launched by the second
quarter of this year.
"We have long maintained that different
content requires different types of payment models," a Google spokesman
said in a statement to AdAge. "The important thing is that, regardless
of the model, our creators succeed on the platform. There are a lot of
our content creators that think they would benefit from subscriptions,
so we're looking at that."
Paid video on YouTube
has been often rumoured, especially after the company hinted it was
considering paid services for its users. At the AllThingsD media
conference last year, YouTube CEO Salar Kamangar revealed plans to
poaching second or third-tier cable networks.
Source: http://www.thinkdigit.com/Internet/YouTube-to-offer-paid-channel-subscriptions-Report_13260.html
Source: http://www.thinkdigit.com/Internet/YouTube-to-offer-paid-channel-subscriptions-Report_13260.html
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