Wednesday, 6 February 2013
Yahoo enters into a deal with Google for contextual online ads
Posted on 23:19 by Maria Scott
Yahoo has entered into a global
advertising deal with the search giant Google which will result in
Google ads appearing on Yahoo websites. Yahoo announced this deal on
Wednesday, February 6.
The deal seems to be a win-win situation for both the companies as Yahoo gets relevant ads on its website and Google gets a larger platform to display its ads.
The deal comes seven months after
Marissa Mayer took the chair as CEO of Yahoo. Marissa Mayer was formerly
one of Google’s top executives.
Yahoo’s official blog post on the deal
reads, “Today, we’re excited to announce that we recently signed a
global, non-exclusive agreement with Google to display ads on various
Yahoo! properties and certain co-branded sites using Google’s AdSense
for Content and Google’s AdMob services.
By adding Google to our list of
world-class contextual ads partners, we’ll be able to expand our
network, which means we can serve users with ads that are even more
meaningful.
For our users, there won’t be a
noticeable difference in how or where ads appear. More options simply
mean greater flexibility. We look forward to working with all of our
contextual ads partners to ensure we’re delivering the right ad to the
right user at the right time.”
The advertising will be on a more
contextual basis, something that we have come to see in Google ads as
well as on the social networking website, Facebook. If you are searching
for shoes, or clothes or a new TV set, the ads that will appear will be
relevant to what you are looking for instead of something irrelevant
like property or hair care. This relevance makes it easier and more
likely for a user browsing the Internet to click on the ad.
Source: http://www.thinkdigit.com/Internet/Yahoo-enters-into-a-deal-with-Google_13374.html
Source: http://www.thinkdigit.com/Internet/Yahoo-enters-into-a-deal-with-Google_13374.html
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