Monday 27 May 2013
Google to set up wireless networks in emerging markets: Report
Posted on 02:12 by Maria Scott
Google is reportedly planning to set up
wireless networks and offer related services in emerging markets in the
near future. According to the Wall Street Journal,
the networks would be set up outside the big cities where wired
Internet connections aren't available. Moreover, the company is looking
to partner with local companies for the deployment.
“As part of the plan, Google
has been working on building an ecosystem of new microprocessors and
low-cost smartphones powered by its Android mobile operating system to
connect to the wireless networks, these people said. And the Internet
search giant has worked on making special balloons or blimps, known as
high-altitude platforms, to transmit signals to an area of hundreds of
square miles, though such a network would involve frequencies other than
the TV broadcast ones,” says the WSJ report.
The report goes on to say helping
connect more people to the Internet would help Google get more potential
users for its search engine and other products/services such as
YouTube, Google Play media and app store. More users will help drive
more online advertising to Google services.
Narayanan Shivakumar, a former Google
engineering executive, says the expansion will help Google net more data
about consumer behaviour - that would allow it create more
personalized services and target users with more relevant ads. “And by
profiting from data it gleans from how people use a network it operates,
Google could build a business more cheaply than traditional carriers do
today,” he adds.
“Providing wireless networks would allow
Google to circumvent incumbent cable companies and wireless carriers.
Such companies, particularly in the U.S. and Europe, have clashed with
Google, believing it is unfairly reaping profits on the back of their
networks. Google has long feared such companies would make it harder for
its Web services to work properly on the networks,” the report quotes
people with direct knowledge of the matter as saying.
It's notable Google already provides
wired Internet in select cities of the US through its fiber-optic
deployments. The company also plans to 'powerful Wi-Fi networks' in
these cities.
Source: http://www.thinkdigit.com/Mobiles-PDAs/Google-to-set-up-wireless-networks-in_14789.html
Source: http://www.thinkdigit.com/Mobiles-PDAs/Google-to-set-up-wireless-networks-in_14789.html
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