Monday 20 May 2013
ZTE to launch smartphones, tablets in India; partners Pune-based Calyx Telecoms
Posted on 00:10 by Maria Scott
Chinese manufacturer ZTE has set its
sights on the Indian smartphone and tablet market as it teams with
Pune-based Calyx Telecoms, which will be marketing ZTE smartphone s and
tablets in the country. ZTE
plans to launch new smartphones within the price range of Rs. 5,799 and
Rs. 14,999 by October this year. The company hasn't yet decided on the
pricing of its tablets.
As per the agreement, Calyx Telecoms
will be taking care of distribution, sales and marketing ZTE smartphones
and tablets in the country. ZTE India's chief executive Xu Dejun
believes the partnership with the Pune-based firm will help the company
"strengthen its position" in a local handset market, currently dominated
by the likes of Samsung, Nokia, Sony, Apple and BlackBerry.
"Backed by Calyx's strong distribution
channels, we expect to strengthen our position in India, which is a key
growth propeller for us, contributing up to 10% of overall revenues,"
said Dejun.
ZTE says the first lot of smartphones
and tablets shipped in India will be made in China but plans to
manufacture them locally in the near future. "We look forward to
manufacturing the smartphones and tablets at our Gurgaon factory in
future," said Dejun.
Calyx Telecoms executive director Gaurav
Somani said the company is "broadening its distribution network" to
market ZTE's product portfolio initially in Maharashtra, Goa, Gujarat,
Madhya Pradesh and Chhattisgarh. "We are targeting 60 cities and towns
through over 7,000 touch points."
Source: http://www.thinkdigit.com/Mobiles-PDAs/ZTE-to-launch-smartphones-tablets-in-India_14702.html
Source: http://www.thinkdigit.com/Mobiles-PDAs/ZTE-to-launch-smartphones-tablets-in-India_14702.html
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